Formerly Watershack, Jowe is a fun, fit and stylish brand, designed in conjunction with British Double Olympian Jemma Lowe and the Jowe crew to develop a range of clothing and swimsuits for an active life style and everyday use. Jowe designs are for everyone to enjoy what they wear while being active in the water or on the land. Our aim is to produce a unique, attractive and outgoing brand that's enjoyed and worn by different, active individuals. Jowe provides a range of clothes suitable for a number of different activities, hobbies, fun or just simply chilling. Check out the range on Swimpath or at jowe.co.uk!